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Expertisepassion for making complexity 

simple.

This is me

I lead Experience Design projects, teams, and/or client accounts. I want to build or breathe new life into your digital design team, whether consulting project-by-project or leading an amazing team on a full-time basis. I create or evolve existing Experience Design practices within your organization to align your products and projects with real target audience insights. I champion repeatable, yet always flexible, processes that can reliably produce quality results.

User-Centered Design  Content Strategy 
Prototyping  Customer Experience 
Branding   Digital Strategy    Responsive Design   Interaction Design   User Research   Leadership   

I achieve business goals by designing for user needs

It is not uncommon for the needs of the business to be misaligned with those of the user. As leadership in a project, it is my responsibility to be your partner and liaise throughout the design process to best achieve the goals of each party. By engaging in UX design thinking, in collaboration with the team, we can ensure the union of the essential components that act as the framework of successful digital products. 

User Needs
Creative Vision
Technological Opportunites
Business Needs

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Featured work

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CIPRODEX

I-REP

Ipad led interactive presentation for pharmaceutical sales reps

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MACY'S

WISH WRITER

Christmas app for children ages 3-9 with a companion "Magical" stylus sold at Macy's stores

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TRIBECA FILM FESTIVAL

ReACTOR

An interactive acting game and machine to help promote the Tribeca Film Festival

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PFIZER

HemMOBILE

App for Hemopheliac patients to track bleeds, infusions, and activity

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